Month: April 2017

Product and Distribution Strategies

For the reputation management company, the marketing conception of a product includes decisions about package design, brand name, trademarks, warranties, product image, new product development, and customer service. Categories of consumer products are divided by how consumers buy them. A product is a bundle of physical, service, and symbolic characteristics designed to satisfy consumer wants. There are different consumer product categories such as convenience products, shopping products and specialty products. The convenience products are the items the consumer seeks to purchase frequently, immediately, and with little effort. The shopping products are usually purchased only after the buyer has compared competing products in competing stores. The specialty products involve items a purchaser is willing to make a special effort to obtain.

Marketers classify goods as business-to-business and business to consumers which helps with the development of a marketing strategy. Convenience products are frequently purchased, the store image is unimportant, the price is low, the promotion is done by the manufacturer, the distribution channel is from many wholesalers and retails and there are many retail outlets.  The shopping product purchase frequency is relatively infrequent, the store image is very important to consumers, the price is relatively high, the promotion is done by manufacturers and retails, there are relatively few distribution channels such as wholesalers and retailers and there are only a few number of retail outlets. When it comes to the specialty product, the purchase frequency is quite infrequent, the store image is important, the price is high, the promotion is done by manufacturer and retailers, the distribution channels involves very few wholesalers and retailers and the number of outlets is a very small number and often only one retail store per market area. Being able to classify consumer goods and services is important for the reputation management company since they are a niche market themselves and need to know which category to target their products and services to.

Drug Testing Kits Considered Better Than Conventional Methods For Detecting Drugs Use

How to detect usage of drugs:

Whenever it is about testing the use of drugs among the drug users, one of the biggest challenges to be faced is to go for the best kind of procedure to detect the usage of drugs. However, there are a lot of people who know this really very well that how much kind of tests target the drug users, so this is why they have been looking for alternatives. Most of the times, these tests are done through the sample of the saliva in the testing kits. They have become increasingly powerful these days in the workplace as well as now they can be easily administered anytime by an employer at any of the job site. However, the best thing about these most amazing drug testing kits is that it is very easy to find out the use of drug on time.

Methods of testing drug usage:

The method of testing the use of the drugs with the help of the advance drug testing kits is really very simple. The sample of saliva or even breath is taken with the help of these kits and just within the span of 3 to 5 minutes, the results come up on the screen of the kit and the employer can know the use of drugs among their employees easily.

No need of lab tests:

Because of these drug testing kits, now there is no use of the difficult lab tests and their results. With the instant results of these kits, they have become a choice of so many people and they have been using them to detect the use of drugs instead of taking their employees to the laboratory for conducting their drug testing results that are somehow a little annoying.

Using drug testing kits:

There are a lot of people who are seen to be really very curious about the use of the 12 panel oral test on spot for getting the most accurate results on time. They need to know that this is the advance way of detecting the use of the drugs in just five minutes, so that the employee doesn’t have to wait to know about the use of the drugs in their employees. These are really very easy to use and require no such efforts actually for the detection of the drugs, just the breath or the saliva can detect the results really very easily.

Developing a Marketing Mix for International Markets

The GWC Valve International company understands that since they are an international company, they need to develop a marketing mix for international markets as well. Being an international business, there are many additional things to think of such as standardization, adaption and to be able to mass customize products or services. The standardization works best with business to business goods which need little sensitivity to a nation’s culture and this means that you are offering the same marketing mix in every market. Adaption is often seen in the food industry and restaurant business since this involves developing a unique marketing mix in order to fit each markets local competitive conditions, consumer preferences and the government regulations.

Mass customization allows a firm to mass produce goods and services while adding unique features in order to meet the order of small groups and individuals. It allows for markets to try and build adaptability into the designs of standardized goods and services for international and domestic markets.

When you are choosing to tackle international markets, the most important thing to do before deciding how you will approach this is to do your market research. Market research involves the process of collecting and evaluating information to support the marketing decision-making. Market research must be obtained and applied in order to aid in making good marketing decisions, creating an effective strategy, and building a strong marketing mix. Marketers may access internal or external data to make marketing decisions. The more data they have and use, the better their marketing decisions. When it comes to market research, there is also secondary data which is previously published data and usually low-cost and easy to obtain, whereas primary data is collected through observation, surveys, and other forms of observational study.