Women A Key Target Audience For Luxury Watchmakers
November 26, 2016
Globally in 2013, overall sales for men luxury timepieces was about 64% whereas I case of women, it was around 36%. Over the years of 2008-2013, there has been a slight change of female population by 6.5% than male population. Countries like China, India and US have been witnessing change of female purchasing power when compared with men.
Women these days are more career driven and work oriented. They like to invest in things which fall in luxury categories and have tendency to enhance their elegance.
They are more and more inclining towards luxury brands and are splashing their money in buying the same. Men on the other hand are more into buying such watches that stay with them for a pretty long time On the contrary, women love to doll themselves up on every occasion and they also get lot of chances to wear different type of a hand watch right from 24carat gold plated to diamond studded watches which can be used for special occasions like big fat Indian weddings.
Fashion in men is very limited. They do think of fashion but definitely not like women. Women love to mix and match their clothes and accessorize themselves with beautiful solitaire rings, bracelets and watches. Women have always been fond of collecting things and then using it on daily basis and on different outfits.
They love to accessorize and own varied range of accessories as it reflects their personality and boosts up their confidence.
Harry Winston has rightly said “People will stare; make it worth their while”
The rise in trend of female purchasing power has moved the focus of luxury brands from male oriented market to women. Men fashion has its own drawbacks like “If a man goes to buy a shirt he might choose from the stripes, checkered or solid colors; whereas if a woman goes to buy a shirt for herself she’ll find heck lot of designs, different materials, different brands, and different patterns.” So here the market for men goes limited. Luxury watchmakers have opened up a whole new market for women where there is lot of scope of reengineering the same product in a different way and to be honest it’s lurking for women who love fashion.
Moving their focus from male oriented market to female have also conveyed the message for women empowerment by making more sales and more and more rare designs for female which can be bought on reasonable prices.
Some of the famous brands of Women Luxury watches are Omega, Chanel, Cartier, Piaget etc to name just a few. The online shopping stores have made it way to easy for us to buy all such luxury ladies watches with price online sitting comfortably on our couch. Some of the famous online shopping store that stock in your favorite brand of timepiece are Jabong, Myntra, Tata CLiQ, Snapdeal, Flipkart, Amazon and more. So, all you ladies out there go and grab a beautiful timepiece that suits your ardor and taste.