Supported by the new CEO Luca De Meo, the Renaulution strategic roadmap should allow the French manufacturer to return to profit. Return of legendary models at Renault, electric offensive at Alpine, new image for Dacia … we take stock of the expected announcements …
Renault will change era. After 15 years under the influence of Carlos Ghosn, the group at Losange is going through a dark period. In addition to the legal disputes of its former leader, sales are also plummeting: -4.5% in 2019 and -21% in 2020, a year marked by the health crisis.
Putting an end to months of temporary leadership, the new CEO is positioning himself as a savior. Former Seat boss, Italian Luca De Meo is seen as the new Messiah by the brand and its enthusiasts. He will formalize the manufacturer’s new strategic plan this Thursday, January 14 in the morning. What to expect Automobile Clean conducted the investigation.
A completely revised Renault range?
If Renault uses the name “Renaulution”, it is because the changes will be profound. Everyone imagines a real transformation of the range, in particular to withdraw models that are little sold or generate little margin. Among the strategic areas, the group should accelerate on electric and hybrid, after having been at the forefront with its ZOE and Kangoo ZE.
In 2020, Renault was only moving ahead in the short term, for example by promising the future car on the CMF-EV platform. We now know that it will be an electric Mégane, based on the eVision concept. Renault has communicated that a larger electric vehicle will arrive in 2022, in addition to the electric Kangoo. In plug-in hybrid, two cars will arrive in 2021-2022, including the Mégane E-Tech sedan, the other being unknown.
Another possible project, it was also whispered a 100% electric sedan of the size of the Talisman. For the rest, it seemed very vague, until these last days when a blow in the retro seems to be in order.
Renault 4ever and Five
Renault has two small electric cars in its bag. These novelties will thus be nostalgic, Luca De Meo wanting to ride the same wave as the Fiat 500.
A few days ago, we told you about a reinterpretation of the R4 in electric. According to our information, a concept car “Renault 4Ever” would give a taste of this car. The second innovation will be the return of the R5, under the name of “Renault Five”.
Will these new electric cars share the ZOE platform and engine / battery duo or be based on a new architecture? The question remains open. If the new R5 could succeed the ZOE, the R4 could eventually replace the Twingo ZE.
Alpine, electric sport specialty?
One of the elements dear to Luca Di Meo is sport. Quickly, the manager wanted to do as with Cupra at Seat: highlight the brand. The first step was to rename the Formula 1 team, with Fernando Alonso as the ambassador of choice.
Alpine’s future would also be electric. Appointed this January 11, 2021 at the head of the brand, Laurent Rossi will be in charge of the transition. Since the relaunch of Alpine in 2017, rumors have been swirling, with nothing concrete. However, that of a first electric SUV has been growing in recent months. It would be based on the new CMF-EV platform. The plans could actually be even more ambitious. According to Reuters, it would be 3 electric cars that will inflate the range in the coming years.
Alpine could in a way become the “Renault Polestar”, an electric sports branch ready to compete with Tesla & co. Hopefully the Renaulution event gives a good overview.
A change of image at Dacia
The other Renault brand is Dacia. The group relaunched this Romanian coat of arms in 2004 with the Logan. In 2021, the brand is (finally) attacking the electric market with the Spring, a small, low-cost electric city car.
This novelty will not happen on its own, as a new Dacia logo is also featured. Here it is below, here exclusively. More modern and simpler, the “DC” is inspired by DMC, the firm of the famous Delorean. We also expect news of future hybrid or even plug-in hybrid SUVs.