While Peugeot has just launched its revamped version of the trendy 3008 SUV in the UK, the manufacturer has shown that many young people are influencing mothers and fathers to switch to electric cars and plug-in hybrids.
Opinion shared by more than half of respondents
According to the British branch of the Lion, “more than half of the children surveyed in Britain want their parents to be more environmentally friendly, including by switching to electric or plug-in hybrid vehicles.”
More specifically, the 1,250 young people aged 7 to 12 surveyed with their tutors would be 54.2% to identify with this statement. At a similar level (55.3%), parents agreed “that their children would like them to own an electric car in the future.”
In addition, 67.8% of these young Britons believe “that electric vehicles and plug-in hybrids are good for the planet”.
Major purchases under influence
More generally, two-thirds of the children in the study say they have started to care more about the environment in recent years.
In addition to encouraging their parents to retrain and to keep certain goods longer, 72.2% of 7-12 year olds across the Channel feel consulted or involved in the purchases of their guardians. This is the case when changing cars, but also when it comes to choosing the destination for family vacations.
A boon for Peugeot
“It’s great to see the next generation of car buyers so interested in fully electric and plug-in hybrid vehicles, and to know that they understand the positive impact of these models on the environment,” said commented David Peel, CEO of Peugeot UK.
For the manufacturer, this study, of which we unfortunately do not know the details (investigating body, formulation of questions, overall results), serves to highlight the new SUV 3008, which has a plug-in hybrid version in its engines. In the UK, the e-208 and e-2008 electric versions are also available.
Strong growth markets
Without appearing on the first steps, the United Kingdom is one of the most dynamic European territories in terms of connected mobility. The shares of electric and plug-in hybrids in new cars sold in 2020 rose to 5% (66,000 EV) and 3.4% (42,000 PHEV) respectively. Over the first 9 months of the year, electric vehicle registrations are up by around 165% in the territory compared to the same period of 2019.
It would be interesting for an independent body free from the influence of manufacturers to conduct a similar survey to compare and make the results more reliable. The one produced by Peugeot has above all the value of an advertising message: our readers are very vigilant about this.
However, it is true that young people at primary level have quite developed an environmental awareness… from the supports to which they have access.
Having been, in a previous professional life, a journalist for practical education reviews for nursery and elementary school teachers, I have seen the evolution of the place of ecological values in the curricula. At the same time, companies were trying to take advantage of this to place their messages casually in the form of games or playful sequences.
Anyway, I owe it to my son for switching to the electric car. In 2007, I was already using an assistance bicycle. But running 50 kilometers every day with regular boxes of books and other bulky loads was not an option over time.
At the time, my big one was 6 years old. We were in Créhange, in Moselle, to participate in a meeting of old vehicles. When we went to the park reserved for vintage cars for sale, my son said to me: “You saw daddy, there is a Clio!” “. I told him you had to be a bit silly to display such a common car there not more than 10 years old. “But she’s electric, daddy!” », He then objected.
So much for the anecdote. Feel free to complete with your own.