Renault has just unveiled the results of a survey carried out on its behalf by Ipsos last August on the prospects for the development of electrified mobility in Europe. The panel of 5,000 respondents is made up of equal numbers of French, Germans, British, Spanish and Italians.
80% want electrified cars
While 8 out of 10 Europeans want electric and hybrid cars to develop massively in the next 10 years, the most demanding are the Spaniards (91%), Italians (88%), and the British (84%), asserting themselves fully at 50% (Answer “Yes absolutely”).
The French and the Germans are behind, with 70 and 65% respectively rather lukewarm supporters on the subject (around 42% of “Yes, rather” responses).
Over half of those surveyed (54%) believe that this transition is currently too slow. The French stand out once again with the lowest score (48%) on this subject. Like the Germans, 20% think the movement is too fast, but are the most likely (35%) to say that this development is happening at the right speed.
Fashion phenomenon or profound change?
While the Italians, the British and the Spaniards consider 79%, 78% and 74% that this drive towards electrified models is “a profound change in the way people get around by car”, on both sides of the Rhine this generalization is above all perceived as a fad (55% in France, 60% in Angela Merkel’s country).
It is still in these 2 territories that the efforts on electric and hybrid cars seem most largely useless (46% and 51%) to reduce pollution. At 82%, 80% and 77%, the Spaniards, Italians and Brits think the opposite.
On the other hand, regardless of the territory, three quarters of electric car users report that they are more pleasant to drive.
Gasoline and diesel still popular
More than half of Europeans surveyed (56%) say that petrol and diesel cars are the best suited to their needs. However, there are significant differences, since 71% of Germans assert themselves in this position, against 46% of Italians. Votes in France are in line with the average (57%), where 11% of respondents still put forward electrics, 14% plug-in hybrids, and 18% other electrified cars that cannot be plugged in. .
In fact, 44% of the full panel ensure that thermals are the most economical devices for them. The British are the most nuanced (35%) on the subject, where 25% of citizens trust EVs more for this (against 13% of Germans and French).
To compare with this figure which could appear surprising: Only 25% of Europeans have driven less once in their life an electric or hybrid car.
Electric or hybrid for the next car
Almost 40% of those polled expect to switch to electric in the short term the next time they change cars. Italians (50%) and Spaniards (48%) are the most convinced of this. The Franco-German bloc (30% / 25%) is the most skeptical on the subject. The percentages rise evenly by 15% when considering this question over the long term, except for more motivated Britons (+ 27%).
Short-sighted, Europeans uniformly present themselves as more open to hybrid models (average of 47%; from 33% in Germany to 62% in Italy; France = 42%). The long-term figures almost mirror the results for electric cars, except in the UK where opinion is more favorable to the latter.
Overall, more than half of hybrid supporters are unsure whether they would go with plug-ins, the most undecided being the Germans (70%). When the opinion is clear, the British and Spaniards favor single hybrids. Plug-In Hybrids (PHEV) stand out positively in Italy and France.
Producing less pollution or greenhouse gases is narrowly the main motivation of Europeans to switch to electric or hybrid cars (44%), ahead of the desire to reduce fuel costs (43%). This is exactly the position in Italy and Spain, where environmental considerations appear the highest.
In France, it would be a question above all of reducing the budget dedicated to fuel. Across the Rhine and the Channel, it is a lower purchase price of vehicles that wins.
In the 5 countries, but not necessarily in the same ranking order, the switch to electrified cars should bring the following 3 advantages to use: benefit from a silent vehicle, park for free in certain car parks, be able to recharge the battery on his workplace.
Concerning the energy supply precisely, the possibility of carrying out the operation with renewable sources is revealed as one of the most interesting points.
It is always the same 3 brakes that are mentioned when considering the switch to a rechargeable car: autonomy that does not allow long-distance travel, public charging stations that are difficult to find (less highlighted in France and Germany), and a high total cost to use.
It emerges 3 expectations of Europeans of manufacturers: to offer models at affordable prices, increase range, and reduce recharging time.
Hybrids, rechargeable or not, and electric: half of Europeans feel a lack of information about these technologies. Germany stands out with more knowledgeable citizens. On the other end: the Spanish and the British.
A questionnaire made it possible to note errors regularly made which reveal the level of ignorance, in particular about the presence of a combustion engine and carbon emissions on plug-in hybrid models.
In addition, 3 statements sometimes embarrass more than half of respondents: An electric vehicle can travel more than 300 km without being recharged; fully recharging a plug-in hybrid can be done in less than a day; A plug-in hybrid vehicle can travel 50 km without any carbon emissions.
Better acceleration power and use of a household outlet for refueling are two other little-known characteristics of electric vehicles.
Source: Renault / Ipsos
Is it finally surprising to find France and Germany as territories where electric and hybrid cars are perceived as having little positive influence on public health and the environment?
Is it not in these 2 countries that the information regarding the impact of these vehicles is most confused, shining the spotlight on false information or situations developing favorably. And this, with a treatment of subjects which very often fails to shed a concrete comparative light with other technologies, and, above all, with solutions.
We are currently in a full period of communication around the results of various polls. When they are carried out at the request of manufacturers, it is necessary to know how to take a step back on the figures and conclusions.
This one, proposed by Renault and produced in the field by Ipsos, however appears particularly reliable. Le Losange did not hesitate to publish it liberally, despite figures and information that are not necessarily all favorable to it. The survey, and especially the data processing, reveals a detail and neutrality to which we are not necessarily used from a brand that seeks to develop electric mobility.
Note also that the set is delivered without trying to play on emotion.
The 66 pages of numbers provide even more information than I have noted in this article. This is why I encourage you to consult the cited document. Carried out in the context of deconfinement, the survey questions the panel on the evolution of mobility in this context.