In 2020, like many other industries, transport has been hit hard by the impact of the Coronavirus worldwide. Quick to agility and composure, the major players in urban mobility have nevertheless not stopped growing. Thus, many have been able to bounce back in the face of the behavioral uncertainties of travelers, due to restrictions on mobility. In this regard, the moped rental operators were particularly affected by the dramatic slowdown in traffic. Some even had to temporarily interrupt their service, while others had to provide “free wrinkles” for health workers. However, according to the latest studies, and more specifically those carried out by the Berlin-based company Unu, current sanitary conditions have not yet succeeded in stifling a booming market. Here is our feedback on the last months of development of rental and self-service mopeds.
- Development of rental and self-service scooters in a few figures
- Strategic areas of the moped rental market
- Regulations and tenders for electric scooter rental services
- Electric Scooter Rental Market Safety Review
- Study of the major players in the electric scooter rental services market
- The main manufacturers and suppliers of mopeds
- Operators dedicated to rental electric scooters in a few figures
- Self-service and rental electric scooter users
- Review of the rental electric scooter market in 2020
Development of rental and self-service scooters in a few figures
In mid-August 2020, nearly 104,000 rental mopeds were listed around the world, mainly electric scooters. This would represent an increase of 38,000 machines, or + 58% compared to 66,000 in 2019. It is assumed that the summer truce of confinements has something to do with it. But let’s take a closer look at the evolution of the moped rental market across the globe.
Strategic areas of the moped rental market
Today the moped rental market spans 22 countries, one more than last year. Indeed, if Switzerland, Sweden and Croatia did not persevere in this sector, Latvia, Slovakia, the Czech Republic and Brazil did. Thus, out of 22 countries offering moped rentals, 15 are European. On the other hand, of all fleets, those operating in India represent 24% of the market. There, electric two-wheelers have not yet overtaken thermal combustion vehicles, although this is the path that seems to have been taken. As such, the firms Vogo and Bounce are working to electrify the road landscape of the Sub-Continent. Then, 15% of the fleets are Taiwanese, with 15,000 mopeds available. Finally, the United States (6,000 scooters), Mexico, Brazil, Lebanon and Polynesia constitute 7% of the observed market.
Scooter rental is therefore established in 122 cities around the world, against 88 in 2019. As for the metropolises already conquered, a certain number have seen their fleets grow: Bangalore now has 22,000 rental vehicles against 15,000 in 2019. As for Barcelona, the Catalan capital has grown from 4,600 to 8,900 self-service and rental mopeds. In addition, other relative increases can be noted in New York (200%), Taipei (167%) and Valencia (119%). Note that cities in Europe specialize in micro-fleets, which only have a few dozen scooters for rent.
Regulations and tenders for electric scooter rental services
Urban mobility policies vary dramatically from country to country. While many cities have no restrictions on this type of transport, others, like Barcelona, have brought some operators to their knees with tough regulations. However, more and more metropolises consider the rental of mopeds to be a boon, and are launching tendering procedures. This is particularly the case of Amsterdam, which has worked with the operator Check. The challenge has therefore been to respond to common interests: sustainably improving the lives of users and non-users alike. The grounds for negotiations then revolve around various subjects such as:
the choice of service areas, limiting the number of mopeds, the safety measures to be taken, the complaints handling system, effective integration into urban mobility
Most of the time, it is the municipalities that think about the well-being of taxpayers before considering collaboration. The constraints imposed are then an opportunity for companies to offer more specific options, such as parking verifiers, or platforms for real-time monitoring of the proper functioning of the service.
Electric Scooter Rental Market Safety Review
Long-term, large-scale modification of urban mobility is ambitious. However, as soon as a project of this magnitude gains momentum, each step should be marked out, limiting possible loopholes. When it comes to electric scooters, the best precaution is in the framing. This involves raising users’ awareness of the ins and outs of sharing material goods. In this regard, firms like Revel have looked further into major security measures with:
a mandatory 21-question test is planned before renting a vehicle, the obligation to provide a “helmet selfie” before setting off at full throttle, the automatic suspension of customers in the event of repeated transgressions, an application accessible to all, including non-members, who can report fraudulent or abusive behavior a GPS system that automatically detects and alerts operators, when a moped is traveling in the wrong direction or on paths reserved for pedestrians.
This rigor is not only intended to preserve the public space, but also to maintain relationships of trust between operators and their insurance partners.
Study of the major players in the electric scooter rental services market
Internationally, dozens of manufacturers and operators have taken the urban mobility and electric vehicle sharing market by storm.
On the same topic: Comparison of electric scooters
The main manufacturers and suppliers of mopeds
This is the era of time, the manufacturers of electric scooters are the most numerous. You can see this in our report on the best electric scooters today. So these are the most popular brands today:
SilenceNIU KymcoGovecsGogoroAskollVmoto SocoTorrotemcoYadea
With regard to thermal combustion engines, the main suppliers are Honda, TVS and Yamaha. NB: in 2020, the total number of manufacturers in the industry decreased by 18%.
Operators dedicated to rental electric scooters in a few figures
No less than 76 operators offer self-service scooters and other shared vehicles. This is 22 more than in 2019, which represents an increase of 41%. In addition, there are now 35 cities hosting more than one operator in its territory: increased competition which announces a good competitiveness of services.
Top 10 Moped Rental Operators in the World Bounce rapidly evolving into long-term rental. All of its business units have 30,000 scooters; Acciona, with 13,000 electric scooters spread across Italy and Spain. The firm has the largest fleet in Europe; Vogo, it is about 10,000 mopeds on the Indian market; Cityscoot weighs 6,700 vehicles in France, Italy and Spain; eCooltra also has 6,700 scooters. The firm is present in Italy as well as in Spain. In addition, it is rife in Portugal but not in France; WeMo Scooter is at the head of a fleet of 6,500 mopeds: the firm was the first to settle in Taiwan, where it has established itself as leader; Revel, it is 6,000 vehicles circulating in the United States; Go rents 4,000 electric scooters made by Gogoro in Taiwan; I Rent is the third largest Taiwanese operator, with 3,800 mopeds available. It is particularly notable for its multimodal service. Tier occupies the German zone with 3,000 two-wheel electric assistance. The company got involved by buying the late COUP fleet and the mopeds from Gogoro. It is also the largest representative of multimodal micromobility.
Electric scooter rental: a very competitive market
As we have seen, micromobility constitutes a very competitive field, which encourages operators to redouble their requirements and strategic finesse. If a company does not impose itself in the number of devices rented, then it must play on creativity, agility, user experience and technological research. Some players are already allowing us to see the emergence of considerable progress.
Urban mobility: what future do operators foresee?
There is little doubt that the future of micromobility will have three major characteristics: it will be connected, electric and intended for collective use. However, two challenges must be met in order to achieve this: “evangelizing” governments and raising public awareness. The task is nevertheless facilitated by unifying arguments, which mainly lie in respect for the environment and the iterated satisfaction of the user. As such, it would seem that the owners of combustion vehicles no longer represent the international way of life of the 20s of our century. Conversely, shared mobility solutions inspire travelers. Indeed, more and more, the latter are content with the usufruct of means of transport without worrying about becoming their owners. The charm of the advent of carpooling is a glaring example. Micromobility therefore seems to be developing on fertile soil. But who are the main users?
Self-service and rental electric scooter users
Before even figuring his face, we can already say that the user of rental mopeds is multiplying: from 1.8 million individuals in 2018, we have passed to 4.8 million in 2019. In 2020, the increase accelerates to reach 8.7 million
Who are the main tenants of electric scooters?
We can now identify a few avenues to imagine a persona. First, it is reported that 3 out of 4 users are men. On the other hand, 75% of users are said to be 45 or younger. Finally, quite mechanically, it is in urban areas that we find the most converts. From there, perhaps we can investigate the possibilities that most effectively meet the needs of these users.
A multimodal rental service to meet various needs
Lawrence Leuschner, CEO of TIER, focuses her company’s strategy on multimodal mobility. In other words, the company not only offers scooters, it also offers self-service electric scooters. The idea paid off and generated new customers. The operator quickly knew how to discriminate between users of scooters, who only cover an average of 2 to 3 km, from mopeds, who rent their vehicles for longer trips. So there is something for all types of assets!
Price changes: ever more flexibility
Finally, pricing had to keep pace with the evolution of micromobility. And the first watchword is “dynamism”! You have to vary, balance, rely on AI etc. In any event, the disappointments related to Covid 19 have catalyzed two initiatives:
long-term rentals: large operators like Bounce quickly opted for extended-term rentals, which slightly reduced the impact of the first months of the epidemic; subscription systems: a large number of mobility companies Urban have relied on new subscription models in order to sustainably maintain their customer relations. In fact, per-minute rates do not necessarily suit everyone … In the same vein, Cooltra now offers a Rental Pass (per hours / days) and continues to test monthly subscriptions in order to gain flexibility for more specific cases.
Review of the rental electric scooter market in 2020
Micromobility has clearly resisted the first damage caused by the Coronavirus. By acclimating, companies have not curbed their growth ambitions, quite the contrary. And while developing, they offer more and more solutions to their users, whose number is growing day by day. Of course, as often, competition is doomed to stabilize around a few major players. Until then, it is reasonable to believe that competitiveness in this sector will have a positive impact on the environment, due to a possible reduction in greenhouse gases. In this perspective, we can only recommend that you continue reading with our comparison of electric scooter rental services in Paris.