Dyson wants to go beyond vacuum cleaners and household appliances, which the English manufacturer has largely helped to transform in depth. The company now wants to tackle other sectors and is doing it all.
Dyson has unveiled a massive $ 2.75 billion investment plan that will fund the development of new technologies over the next five years. In the UK, the heart of Dyson’s research, but also in Singapore and the Philippines, where the company operates, this money will strengthen the group’s R&D and production capacities.
This investment will be used for the development of robotics technologies, next generation motors, intelligent products, artificial intelligence, connectivity and materials science. One of the main objectives is to bring about the commercialization of new semiconductor batteries. An area where Dyson has a head start with his electric vehicle, a project that ultimately fell through when the group was on the verge of launching it.
These batteries promise “safer, cleaner, more durable and more efficient” energy storage compared to current batteries, Dyson said in its statement. “It’s time to invest in new technologies such as energy storage, robotics and software to improve the performance and durability of our products for the benefit of Dyson customers,” says Roland Krueger, CEO by Dyson.
Therefore, the group looks first and foremost for profiles and brainpower. In the Philippines, Dyson will establish a new software center that will strengthen the PAM plant in Calamba, where the digital engines for the company’s products are manufactured. In Singapore, the new headquarters will be complemented by an advanced manufacturing center and expansion of R&D facilities.
Finally, in the UK, where Dyson’s campuses employ 4,000 people, the company will expand its research in areas of study such as products that promote healthy and sustainable indoor environments and well-being.